Page 2 - Adsense Optimisation Webinar - Question and answers answered by the Adsense Team

Questions and Answers

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Q: Do you see google allowing custom sizing of ads on sites
    A: We appreciate your feedback about these new features, and encourage you to continue to let us know how we can improve AdSense We recently lauched different fonts for ad units, and are constantly working to improve the features we have available.
    A: If we launch the custom ad units in the future, we'll be sure to let you know.
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Q: are image ads always CPM, or are those paid on a CPC basis too, or hybrid.
    A: Image ads can be CPC as well as CPM.
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Q: Why there's no option to block animated ads, video ads or Flash ads and they're all considered "image ads"?
    A: Thanks for the feedback, we'll make sure to share this with our product team. To block a specific ad creative, please use the Ad Review Center.
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Q: I'm trying to find out what am i doing wrong on my blog, I don't get enough clicks, I use the 300*250 ads and 729*90 only text. can you give me advice with that?
    A: Hi Yanni, I recommend testing out the tips we're covering in this webinar. Larger ad units, more prominent location, inserting the ads within your content, etc.
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Q: How should I update my privacy policies with respect to Interest based Advertising
    A: In regard to internet based advertising and updates that need to be made, please review the guidelines in our help center: https://www.google.com/adsense/support/bin/answer.py?answer=100557.
    A: These are the same guidelines that are in place for cookies
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Q: how can i record this video?
    A: We're recording the webinar, and we'll send you a link later this week or early next week.
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Q: Is there research on best placement of the Search box on web pages?
    A: Wherever it will be obvious to your publishers will be best. We've  found on many sites this is near the top and middle, but depending on your layout it could be different.
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Q: What's the approx. ratio of accross the board eCPMs for 336x280 vs 300x250 (ex: 1.2 to 1 or something like this)? We currently use 300x250, and we would like to estimate the benefit of switching to 336x280.
    A: As you can imagine, the eCPMs will vary according to site content and ad placements. In general, we've seen the 336x280 generate a slightly higher CTR than the 300x250. But the 300x250 generates more Placement Targeted rev
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Q: Is it OK to encourage users to use the scroll function on the ads?
    A: This is a violation of our program policies.
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Q: you say that 336*280 is best performing - but elsewhere you say I should use 300*250 because it includesmore image/video ads. Which is best?
    A: We'd encourage you to test each size with channels to see which performs best for you. Typically, if your site receives more text ads, the 336x280 will work better for you.
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Q: Hi! Can I share what I've learned on my writing blog, or is this private info?
    A: Yes you're welcome to share this information with other users on your blog
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Q: When I first began with adsense for search, i had the option to have a radio button for site search or web search. Now I see either site search, web search or collection of sites. Is the radio button option gone?
    A: We did remove that option from the AdSense Front End, but if you think your users were finding this useful it is possible to create two AFS units: 1 for your site, and 1 for the web.
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Q: i would like to know we want to place a separate page for privacy policy
    A: You need to have a privacy policy on your site and it has to be accessible. For legal reasons, we're unable to give you specific guidance on this issue. However, as long as it's easily accessible you should be fine
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Q: recently we have seen around 30% low down in google adsense earnings, what could be reason behind that ??
    A: For any questions regarding your AdSense revneue, please write into adsense-support@google.com. Someone from our team will be happy to review your account earnings and provide you with more information
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Q: If I add the search box, is that part of the three ads per page limitation?
    A: No. You can place 3 ad units, 2 search boxes, and 3 link units on each page.
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Q: i have a blogspot.com blog and there is no way to place an ad at the top of a post - only at the bottom of a post so is it acceptable to place the adsense code in the top of each post manually?
    A: You may place an ad anywhere on your site as long as you don't alter the code as it's generated within your account
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Q: we are 5 friends in one network , so we use one Router  ........ is there any problem to make for every one of us his own account at Google Adsense ....... or that will be difficult because  Google will see us as one IP  ??!!!!
    A: It's not a problem to have muliple accounts login using one internet connection.
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Q: I have 3 adsense boxes on my website...but I am adding the Google Map API to my
site....can I embed adsense in the map too?
    A: While we don't offer moneitzation directly through adsense for your Google maps API, you may do so through maps- check out http://code.google.com/apis/maps/index.html
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Q: Image ads are hard to blend in template and they always got low CTR. Any help regarding Image ads Blending ??
    A: Image ads often pay on an impression basis so a click isn't always required to receive revenue. We'd suggest opting into image and text enabled ads and not just image only so we can always show the best ad.
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Q: can you show the heatmap again before the end of the presentation?
    A: We're going to email all of the participants the webinar after the presentation
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Q: Can I combine both AdSense and AdBrite ads on my site?
    A: as long as the ads don't mimic the look and feel of Google ads, it's OK to place them on the same page together. as long as you can tell the difference between the two, you should be fine.
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Q: The red section is hot but I have always avoided it thinking that users clicking it would increase the "bounce rate" of my pages/ sites and eventually rank them lower.  Does this make sense?
    A: The AdSense team is unable to answer questions related to the Google Search Index. If you have questions about your site's listing in Google, I'd recommend visiting http://www.google.com/support/webmasters.
    A: This definitely makes sense. For publishers, we don't want to sacrifice your user experience. The heat map represents the most frequented areas and we hope you can find a happy medium between users and ad placements.
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Q: I have an "all pages" unit, how can I tell which pages got clicks?
    A: You'll need to create separate ad units for each page/layout you want to track and add a unique custom channel to each.
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Q: my earnings dropped by 60% during the past two months. any specific reasons for it??
    A: For any questions regarding your AdSense revneue, please write into adsense-support@google.com. Someone from our team will be happy to review your account earnings and provide you with more information
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Q: I have some problem with urlchannel,its always higher than ad channel,For example if ad channel isn 250 impressions url channel shows 500 impressons.( i facing this problem after using video ads )
    A: When you're viewing channel reports, the data for all your URL and custom channels may show a larger number of page impressions, clicks and earnings than the aggregate data for the same date range.

Page 1 of the questions and answers

Check this link for the page 1 of the questions and answers by the Adsense team during the Adsense optimisation webinar.